Social responsibility is a key element of our Fresh Success Marketing Group culture. We understand how important it is to get everyone involved in giving back as well. Here are a few ways to maintain an effective commitment to social impact.
One of the most important things we’ve learned about effective social giving is that its motivation must be authentic. We do our best to align all our giveback efforts with core Fresh Success Marketing Group values. We’re also careful to give to causes that resonate with our team members, polling them so we understand where their charitable passions lie.
We focus on the impact we can make before going forward with any giveback event. Although we carefully track the dollars and hours we contribute to good causes, we also want to be sure that what we’re doing will have the intended effect. Resources such as Charity Navigator help us understand how our work with a given organization will impact people’s lives.
Promoting our social impact efforts also helps us maintain a strong commitment to giving. We use social media and our company website to let consumers know we’re serious about making a positive impact on the world. Doing so is also a great way to recognize our team members for their contributions.
We keep these concepts in mind as we build on our commitment to giving back. Follow Fresh Success Marketing Group on [Twitter] for more of our social impact insights.