Why Saying “Yes, and…” Equals Brainstorming Success

Why Saying “Yes, and…” Equals Brainstorming Success

During our Fresh Success Marketing Group brainstorming sessions, our associates invariably toss out great ideas to take our campaigns to the next level. One of the reasons we succeed as consistently as we do comes from our ability to build off each other’s ideas. This technique is known as “yes, and…” Let’s review in more detail.

Our Fresh Success Marketing Group culture is based on collaboration. When someone shares a thought, it’s important for them to know their contribution is valued. A simple yet affirmative response is always appreciated. At the same time, each idea invites others to tag on with their observations. This is where “Yes, and…” becomes important. For example, if someone suggests we should try a 3-D model, someone else might agree and offer that we try a 3-D printer. As the conversation evolves, we develop a good plan to thoroughly enact the original concept.

Innovation is one of the Fresh Success Marketing Group values that we endeavor to uphold. Therefore, its unsurprising we’ve carefully cultivated an environment that both affirms and encourages others to work cohesively to create effective sales and marketing solutions. From a simple spark of an idea, we’ve found a “Yes, and…” approach can yield excellent results.

We flourish because of our affirmative team-based atmosphere. Like us on [Facebook] to learn more about how we’re working together for success.